For a passionate entrepreneur like Johan Verelst of Belgian Recruiters United (BRU), time is a precious commodity. In the world of direct search and recruitment, it’s all about the right connections and a strong online presence.
Johan places enormous value on his motto: “Doing business correctly while respecting people”. To stay true to this vision, he was looking for a tool that not only simplified his social media management, but also provided the support he was missing.
The challenge
For years, Johan used a well-known tool for scheduling his social media posts. Although the tool was functional, he ran into a significant obstacle: a complete lack of support. In case of questions or problems, there was no one to fall back on. Moreover, the platform lacked modern AI capabilities that could significantly speed up the creation and publishing process. The search was not so much for a replacement, but for a real upgrade: a smarter, more cost-efficient solution with a reliable partner behind it.
Our approach
During a networking event, Johan struck up a conversation with Ittes. The click was immediately there, not only personally, but also in terms of shared values. We introduced him to our IttesAI platform, with a specific focus on the Postmaster module.
After a convincing demo, the decision was quickly made. The approach was clear and personal:
- Demo & onboarding: A clear demonstration of its capabilities.
- Configuration & training: Together with Johan, we configured Postmaster, fully tailored to BRU’s tone-of-voice and target groups.
- Continuous support: Johan knows he can contact us directly if he has any questions.
Thanks to the intuitive nature of the platform, Johan was up and running completely independently in no time.
Results and impact
The move to the IttesAI platform has brought concrete and tangible benefits for Belgian Recruiters United:
Personal support: The security of a partner ready to help is invaluable to Johan.
Huge time savings: Johan spends considerably less time managing and publishing his posts on various social media channels.
Increased efficiency: Successful content can be effortlessly reused and rescheduled, ensuring the continuity of its online presence.
Greater visibility: Scheduled posts generate noticeably more reach and impact.
Significant cost savings: Ittes’ solution is not only more powerful, but also more cost-effective than its previous tool.
“Recruitment is all about human connection and respect. Working with Ittes and implementing Postmaster feels like an extension of that philosophy. The platform is intuitive and saves me an enormous amount of time, which I can now invest in what really matters: doing business in a correct and respectful way. Ittes’ personal support is an invaluable asset in this.“
Johan Verelst, Bezieler Belgian Recruiters United
Conclusion
The case of Belgian Recruiters United proves that the right technology can have a direct impact on a company’s efficiency and visibility. By choosing a smart platform with a reliable partner, Johan can focus on his core task: finding the perfect match for his clients.
Do you also want to streamline your social media management and free up more time for your core business?
Schedule a meeting with Ittes and find out what our AI platform can do for you.
